GLENDALE, Calif., Jul 10, 2012 (BUSINESS WIRE) -- With less than 200 days remaining until the end of the world, BUTTERFINGER(R) today announced its search for one last spokesperson. Taking the beloved brand into the end of time, the winning pitchperson for the world's favorite crispety, crunchety, peanut-buttery candy bar will become Butterfinger's last spokesperson until December 21, 2012, when the world will end, according to the ancient Mayan Prophecy.
According to Butterfinger, signs of a complete BARmageddon began earlier
this year when strange events took place nationwide, all related to the
disappearance of Butterfinger bars. To help warn the world about
BARmageddon, Emmy award-winning actress Jaime Pressly is signed on to
help Butterfinger launch a nationwide search for its last spokesperson.
Pressly, a longtime Butterfinger fan, is scheduled to attend Comic-Con
on Friday, July 13, and will help identify talented candidates for the
life-changing (and earth-shattering), one-of-a-kind role.
"While nobody's gonna lay a finger on my Butterfinger, I will lay a
finger on the last spokesperson worthy enough to represent my favorite
candy bar," said Pressly. "I love the notion of BARmageddon because
we've all been hearing about the Mayan prophecy, but Butterfinger is
spinning it on its head. If the world's gonna end, you'd better believe
Butterfinger is going out with a bang."
The "Last Spokesperson on Earth" for Butterfinger campaign officially
will begin July 13, at the world's largest comic book convention, where
sightings of aliens and strange beings have been widely reported. To
kick off the "Last Spokesperson" search, Butterfinger will be giving
away a special edition Butterfinger BARmageddon candy bar, while
supplies last, to convention attendees. While there, Pressly will play a
principal role in the spokesperson search, as Butterfinger also launches
an online video campaign that day at Facebook.com/Butterfinger
starring Pressly, who will be judging (and possibly even hand-picking)
candidates for the "Last Spokesperson on Earth." Pressly, best known for
her award-winning work on the television comedy "My Name is Earl," for
which she also received Golden Globe and Screen Actors Guild Award
nominations, recently appeared in the FOX comedies "Raising Hope" and "I
Hate My Teenage Daughter."
Her comedic skills will be fully utilized in
the Butterfinger BARmageddon campaign, which will feature Pressly in a
series of online videos, conducting the search for Butterfinger's "Last
Spokesperson on Earth."
"Our search for the last spokesperson comes on the heels of
Butterfinger's BARmageddon News Network (BBNN) nationwide van tour,"
said Tricia Bowles, of Nestle USA Confections & Snacks. "The BBNN has
been on the road since May, and it has found some pretty compelling
evidence out there indicating a true BARmageddon, including a bizarre
crop circle in Kansas, and eyewitness accounts of the disappearance of
Butterfinger bars in cities throughout the U.S."
Rare findings from the BBNN van tour, including comprehensive
end-of-the-world evidence gathered from around the country, also will be
released on July 13. BBNN van tour videos may be viewed online at ButterfingerBARmageddon.com.
How to Enter the Butterfinger BARmageddon "Last Spokesperson" Search
Fans who think they have what it takes to be Butterfinger's "Last
Spokesperson on Earth" may upload a video to ButterfingerBARmageddon.com
simply explaining why they'd make the best, last spokesperson for
Butterfinger. The winner will be featured in an online video campaign
until the world ends on December 21, 2012, making them Butterfinger's
"last" spokesperson. (And the winner will be able to enjoy their grand
prize--a trip to fabulous Las Vegas and $15,000 in prize money--if the
world doesn't end.)
More information and full contest rules may be found at ButterfingerBARmageddon.com.
About Butterfinger Butterfinger is a one-of-a-kind candy bar
with the crispety-crunchety, peanut-buttery taste people love. No other
candy bar comes close to the intense flavor and texture of a
Butterfinger. Keep up with the latest news about Butterfinger at Facebook.com/Butterfinger
or follow its sweet tweets at Twitter.com/Butterfinger.
About Nestle USA Named one of "The World's Most Admired Food
Companies" in Fortune magazine for fourteen consecutive years,
Nestle provides quality brands and products that bring flavor to life
every day. From nutritious meals with LEAN CUISINE(R) to baking
traditions with NESTLE(R) TOLL HOUSE(R), Nestle USA
makes delicious, convenient, and nutritious food and beverage products
that make good living possible. That's what "Nestle. Good Food, Good
Life" is all about. Nestle USA, with 2011 sales of $10 billion, is
part of Nestle S.A. in Vevey, Switzerland -- the world's largest food
company with a commitment to Nutrition, Health & Wellness -- with 2011
sales of $94 billion. For product news and information, visit Nestleusa.com
or NestleNewsroom.com.
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